Wedding Branding Look Book: What’s Inside

You’ve done your homework (design + info forms ✅). You’ve spilled your love story, your wedding vibe, your inspo, your must-haves. Now it’s my turn to wave the wand and start pulling it all together. Enter: The Wedding Branding Look Book Stage.

Think of this as the tangible peek at how your wedding will translate into an unforgettable visual experience.

01 What’s Inside Your Wedding Branding Look Book

02 What This Stage Is Really About

03 Why This Stage Matters So Much

04 The Timeline

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What’s Inside Your Wedding Branding Look Book

Every couple’s Wedding Branding Look Book is custom—crafted from the soul of your story and the energy of your day. Inside, you’ll find:

✨ Curated Mood Board: A collection of imagery that goes way beyond “colors.” These photos capture textures, moods, emotions, and materials. It’s a curated visual experience that channels the energy of everything you’ve shared with me so far.

🎨 Proposed Color Palette: Pulled directly from your vibe and wedding details. Maybe it’s a deep gothic plum paired with gold + black for your Victorian castle wedding, or hot pink and acid green for a neon punk party. Whatever it is, your palette sets the heartbeat of your stationery and event branding.

✍️ Detailed Design Notes: This is where I spell out why certain elements are being chosen—whether it’s a foil-stamped moon to symbolize your shared love of stargazing, or delicate lace motifs to tie into your bridal gown. This stage isn’t about making things ‘just pretty.’ Instead, it’s about intentional storytelling.

🖤 Sketch Concept: This is your design’s skeleton. Fonts, final copy, and polished details come later, but this sketch is the raw blueprint. You might see placeholders or squiggle lines where text will go—that’s normal! Right now, it’s about structure, layout, and flow.

What the Wedding Branding Look Book Stage Is Really About

The Wedding Branding Look Book isn’t about perfection—it’s about direction. It’s me saying: “Here’s how I’m interpreting your story visually. Does this feel like you?”

This stage ensures that before I sink into hours of detailed design, we’re totally aligned on the mood, the style, and the storytelling.

That means this is your chance to:

• Say “YES, that’s us!” and move forward to the Design Rounds.
• OR request tweaks—like “Let’s lean in more to the Celestial elements instead of Moody Goth”.

Why This Stage Matters So Much

Here’s the thing: making big design changes after the Look Book is finalized costs time + money (aka redesign fees starting at $200). That’s why this is the stage where we lock the vibe and make sure you’re obsessed before I move forward into detailed digital proofs.

It’s like your wedding brand’s engagement ring moment—you wouldn’t want to say yes unless you were in love, right? 💍

The Timeline

Once your Wedding Branding Look Book is ready, it’ll drop straight into your Client Portal (remember, everything’s tracked there—no guesswork). From there, you’ll have 3 business days to review + respond.

Bottom line: The Wedding Branding Look Book is where the messy inspo board turns into a curated, intentional vision. It’s the creative heartbeat of your wedding branding, and it’s the step that ensures the rest of the design process flows seamlessly.

This is where your wedding’s visual story officially begins.

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Ready to work together and create your wedding wonderland of creative visuals? Start with my inquiry form. From there, we’ll talk timelines, your vision, and how to create wedding branding so you it couldn’t possibly belong to anyone else.